It’s been a real struggle for us to keep current on video content largely due to outside influences. We went through a period without a viable studio to record in. Then when we had the studio, we had equipment stolen. Then we lost our videographer. This has impacted our YouTube content which we really enjoy using as a way to show off our products and explain different processes that are difficult to do in written form.
We believe we’re on the cusp of being able to relaunch our YouTube video content. We plan on starting with a few videos tackling the Retraktable mechanical pencils, an in-depth look and a shorter spot that focuses on functionality. We’ll move from that to updating all of our old content specifically pen overview videos, refill videos, and compare & contrast videos. The plan is to get a fresh look on a lot of the older content in our new studio with current versions.
Hopefully, we can keep up on YouTube content going forward. We really want to have fresh ideas while resurrecting old content. Shop Shorts is a series we want to revive, plus we’d like to flesh out another series of shorter videos that accompany some of the “What’s In My” newsletter segments. It would be nice to offer some short content that corresponded with many of our newsletter segments. Maybe even move some to completely video related rather than written content.
Staying in the video content, we’re looking at doing a series of Facebook Live events. Initially, these would be done via the Karas Pen Club Facebook group so we could test the process with a smaller number of viewers. We’d likely do 2-4 via the club, and if those ran smoothly, we’d plan and execute the first Facebook Live event on our Facebook business page.
We know a lot of people don’t use Facebook, but it’s an easy way for us to do live content geared toward a group of individuals that already interact with our company on a more frequent basis. The plan is to cover a one or two topics, then we’d open the event to a short question and answer portion. Then down the road, our Facebook Live events would be something we did on a monthly basis, and revolve around a scripted portion that we’d plan followed by a brief open forum style that could be question and answer or a live video shop tour or even a “meet a Karas Team Member” event.
Lastly, we’ve gotten a lot of feedback on our audio quality of the last videos we posted. We’ve addressed this with some better technology and hopefully when we come back the audio quality won’t be an issue. The Facebook Live events will be a work in progress, at least initially, so we may tweak the audio process as we go so we can dial that in as well. We haven’t done a live video event in over four years, so you’ll have to bear with us. We’re working on getting all of this up and running, and we appreciate your patience. If you don’t already subscribe to our YouTube channel, please consider subscribing now. That will keep you up-to-date when we publish a new video or eventually do a YouTube live event. You can find our Facebook page HERE. If you’re interested in more information on the Karas Pen Club, you can find that HERE.